Using LinkedIn to Grow Your Business in 2023

Are you looking for ways to grow your small business in 2023? If so, you should definitely consider stepping up your LinkedIn game. LinkedIn is a powerful tool that can help you reach more customers and grow your business if you use it correctly.

LinkedIn Presence

Headline: This is the summary or tagline that appears directly below your name on your profile. It should be a brief, attention-grabbing statement that sums up your professional brand and what you do.

Profile picture: A professional headshot is important as it gives a strong first impression to your profile visitors. It helps people to put a face to a name and to remember you more easily.

Summary: This is a brief summary of your professional background and experience. It should be written in first person, be compelling and highlight what makes you unique and valuable.

Experience: This section should list your work experience, including your current and past job titles, companies you've worked for, and your responsibilities in those roles. It's a good idea to include any relevant achievements and statistics.

Skills: This section should list your top skills, abilities, and certifications that are relevant to your career and industry. You can also be endorsed for skills by your connections

Education: This section should list your educational background, including the schools you've attended and the degrees you've earned.

Recommendations: Recommendations are written by your connections and it can be a powerful way to showcase your strengths and gain credibility with potential employers.

Media: you can use the media section to showcase your portfolio, presentations or even videos. This can help to boost your professional brand and give a better idea of your capabilities and interests.

Creator Mode

LinkedIn optimizes your profile for publishing content when you turn on Creator Mode

Increases visibility of your articles and posts to LinkedIn users

Provides insights about your readership, including who's reading your content and how often they're engaging with it.

Content Strategy

Articles: LinkedIn's publishing platform allows users to write and share long-form articles on the platform. This format is great for sharing in-depth insights, thought leadership content, and other valuable information.

Videos: Video content tends to perform well on LinkedIn, as it allows you to showcase your expertise and personality in a more dynamic and engaging way.

Images: Posts that include images tend to get more engagement than text-only posts. consider using images to break up text, showcase your products or services, or to add visual interest to your posts

Polls: Polls are a great way to engage with your audience and learn more about their interests and opinions. This type of post will receive more engagement than any other post types

Live video: this feature allow you to host live streaming video on LinkedIn. This can be a powerful tool for engaging with your audience and building relationships in real-time.

Carousels: a carousel post allow you to showcase multiple images or videos in a single post. These types of posts can be effective for showcasing multiple products or services, or telling a story through a series of images or videos.

Networking and Outreach

Building a strong network on LinkedIn should be based on providing value to your contacts.

Providing value is crucial to increase your chances of being remembered, recommended and doing business with others.

Building a reputation as a valuable resource can help you to stand out in your industry.

Building relationships based on providing value increase the chances of engagement with your future initiatives.

Build in multiple value-add touches before trying to sell

Technology

ChatGPT or Jarvis.ai for content ideas and copywriting

Canva for graphics and carousel posts

Shield Analytics for stats and data

Expandi to automate outreach

Surfe to connect your LinkedIn outreach to your CRM