Greater New York Chamber of Commerce 212-CHAMBER

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Greater New York Chamber Hosts Lunch & Learn on Neuro-Marketing Strategies with SBA Specialist Man-Li Lin

Today, Economic Development Specialist Man-Li Lin led an engaging and practical presentation on "Marketing Strategies with Neuro-Marketing Concepts" at the Greater New York Chamber of Commerce’s Lunch & Learn Networking Event.

The event drew over 50 participants representing a variety of industries including marketing, consulting, lending, nonprofit organizations, financial services, health & wellness, IT/technology, legal, and accounting sectors.

Attendees responded enthusiastically to the innovative Neuro-Marketing techniques and shared their intent to implement several practical neuroscience-based strategies, such as:

  • Designing marketing materials using the color-emotion chart
  • Playing different types of music to attract targeted customer demographics
  • Modifying price displays to boost consumer response
  • Removing dollar signs from price tags to reduce pricing resistance

The Greater New York Chamber is proud to be one of the ten SBA Community Navigators, specially trained in SBA’s foundational programs and serving as a referral hub to SBA and its Resource Partners.

Mark Jaffe, President and CEO of the Chamber, and Helana Natt, Executive Director, have worked with Man-Li Lin for over a decade. Together, they have hosted hundreds of presentations designed to equip businesses with valuable knowledge in areas including:

  • Access to Capital
  • Meet the Lenders
  • MWBE Certification
  • Doing Business with the Government
  • Government Grant Opportunities
  • Taking Your Business Global
  • And most recently, Neuro-Marketing

All SBA presentations are available to view on Chamber TV at www.chamber.nyc